complacency

Complacency is dangerous.  The world has never changed as quickly and as dramatically as it is now.  You can't afford to sit still and watch it go by.  You'll be left behind.  If the competition doesn't pass you by, the trends will.  People and companies need to change. We need to ask ourselves, how?  How can I continue to improve my strengths?  How can I make an impact?  How can I get my ideas noticed?

We need to ask ourselves, why?  Why is this process in place?  Why do we use this design?  Why are we watching the competition?  Why are we following this trend?  Why aren't we focused?

Seth Godin suggests we think in terms of 'if only'.  I could be more effective if only...  We could streamline our process if only...  Our customers would get more from us if only....

There's no time for the status quo.  We have to see the waves as they form and pick the right one to ride.  We have to see our destination and then build a new road on the map.