perception

Perception. We tend to see the negative. We ask ourselves, "What's wrong with this picture?" It's human nature. The lizard brain is taking over. Our instinct puts us on the defensive. It prevents us from seeing the bright side, but the bright side is often where the solution resides. When we concentrate on what's wrong, we over analyze and come up with fixes that will take a long time or likely never be implemented. We should know what is broken for long term fixing, but when we know what we do well we have something to build upon. What's the perception at my company? Why do we call the people we do business with advertisers and not customers or partners? Why are we focused on decreasing our cancellation rate instead of increasing our retention rate? Perception is the way we look at things. When we focus on cancellation rates we focus on the negative, but if we focus on retention rates we'll look at what we're doing well. When we know what we're doing right we can spread that focus throughout the company and influence our employees and customers. Then we can make a difference and begin to effect change.